SEO technical implementations to increase the impact of your link building campaigns

TECHNICAL SEO:The Definitive Guide

This is a complete guide to technical SEO. 

In this all-new guide you’ll learn all about:

• Crawling and indexing

• XML sitemaps

• Duplicate content

• Structured data

• Hreflang

• Lots more

CHAPTER 1:
Technical SEO Fundamentals

What Is Technical SEO?

Why Is Technical SEO Important?

why is technical seo important ?

• Javascript

• XML sitemaps

• Site architecture

• URL structure

• Structured data

• Thin content

• Duplicate content

• Hreflang

• Canonical tags

• 404 pages

• 301 redirects

CHAPTER 2:
Site Structure and Navigation
In my opinion, your site structure is "step # 1" of any technical SEO campaign. (Yes, even before crawling and indexing) Why? First of all, a lot of crawling and indexing issues arise due to poorly designed site structure. So if you pass this step, you don't have to worry so much about Google indexing every page on your site. Second, your site structure affects everything you do to optimize your site ... from URLs and your sitemap to using robots.txt to block search engines from certain pages. The bottom line here is this: A solid structure makes all other technical SEO tasks a LOT easier. With that, let's get into the steps.

Use a Flat, Organized Site Structure

Consistent URL Structure.

CHAPTER 3:
Crawling, Rendering and Indexing

Spot Indexing Issues

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So if you want to make sure that your technical SEO is up to speed, you should get a lot of value from today’s guide.

Let's start with a chapter on the basics. Specifically, in this chapter, I'm going to explain why technical SEO is still SUPER important in 2021. I'll also show you what is (and isn't) considered “technical SEO”.
Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines for the purpose of improving organic rankings. Important elements of technical SEO include crawling, indexing, rendering, and website architecture.
You can have the best site with the best content. But what if your technical SEO is messed up? Then you will not be ranked. At the most basic level, Google and other search engines should be able to find, crawl, render, and index your website pages.
But that's just a scratch on the surface. Even though Google indexes all of the content on your site, that doesn't mean your job is done. Indeed, for your site to be fully optimized for technical SEO, the pages of your site must be secure, suitable for mobile, without duplicate content, fast loading ... and a thousand other things that go into technical optimization . This doesn't mean that your technical SEO has to be perfect to rank. This is not so. But the more easily you allow Google to access your content, the better your chances of ranking.

Like I said, “Technical SEO” isn’t just crawling and indexing.

To improve your site’s technical optimization, you need to take into account:

And I’m probably forgetting a few 🙂

Fortunately, I’m going to cover all of those things (and more) in the rest of this guide.

Your site structure is how all of the pages on your website are organized. Usually you want a "flat" structure. In other words: the pages on your site should all be within a few links of each other. Why is this important? A flat structure makes it easy for Google and other search engines to crawl 100% of the pages on your site.

This isn’t a big deal for a blog or local pizza shop website. But for an ecommerce site with 250k product pages? A flat architecture is a BIG deal.

You also want your structure to be super organized.

There’s no need to overthink your URL structure. Especially if you run a small site (like a blog).

That said: you do want your URLs to follow a consistent, logical structure. This actually helps users

 understand “where” they are on your site.

So when it makes sense, I recommend using breadcrumbs navigation.

This chapter is all about making it SUPER easy for search engines to find and index your entire site.

In this chapter I’ll show you how to find and fix crawl errors… and how to send search engine spiders

 to deep pages on your website.

Your first step is to find any pages on your site that search engine spiders have trouble crawling

Here are 3 ways to do that.

Coverage Report

Your first stop should be the “Coverage Report” in the Google Search Console.

This report lets you know if Google is unable to fully index or render pages that you want indexed.