5 Powerful Shopify SEO Tips to Get More Sell

Ecommerce search engine optimization (SEO) is the process of generating more organic (i.e., non-paid or free) traffic from sites like Google, Bing, and Yahoo to your online store. 

The hardest part is getting enough traffic in the first place, and that's where Shopify SEO comes in. Website optimization helps improve search engine rankings and leads to more visitors. We're not talking about just any visitor here - we're talking about visitors who are specifically looking for what you're selling.

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1. Create a Site Hierarchy

Structuring your store not only makes it easier for customers to navigate but also makes it easier for Google to crawl each page and determine which ones are most important. Create categories and subcategories that link back and forth. This will tell Google which pages should be prioritized and give each subcategory some context. Think of it as a map of your store that guides customers to the products they want.

2. Use Data-Driven KW Research 

Conducting and implementing keyword research will optimize your pages for the search terms that customers are actually using. It attracts buyers who are ready to buy and tells Google what your store is all about. You don't have to be a Shopify SEO expert to do your keyword research. Start by writing a list of relevant keywords for each product and use the following tactics to add more: Check the “People are also searching” and “People are asking too” boxes on Google Explore Google's autofill suggestions Perform competitor research to identify the keywords they are using Finally, run your extended keyword list through a keyword research tool to identify which performs best and have a high number of searches with low competition. A Shopify-centric tool like Stackbear is a good place to start.

3. Optimize Metadata

Shopify stores are terribly visual. Product pictures aren't solely partaking and a vital part of the shopping for the journey — they provide a key quality for optimization, too. Add elevation text and descriptions that incorporate your researched keywords into your images to spice up their ranking. elevationernatively, you'll use a Shopify SEO app like Alt Text that helps you populate your images with relevant, well-searched keywords.

4. Start Blogging 

Target shoppers that aren’t quite ready to buy yet and nurture them towards the sale through valuable and engaging content. 

Blogging and content marketing on Shopify also generate backlink (links to your website from others) opportunities. The more backlinks you have, the better, since these are one of Google’s top three ranking factors. 

5. Optimize Product TAG and Descriptions 

Incorporate relevant keywords into all of your product pages, including thoughtful descriptions and product titles and tags. Again, this will give your store some context and make it easier to find buyers who are ready to buy. It's a good idea to incorporate customer reviews to increase the number of keywords on each page as well. Incorporating reviews in this way will help improve your search engine rankings.